SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,”
“editorial” or “natural” search results on search engines.
Search engine optimization is a methodology of strategies, techniques and tactics used to increase the amount
of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine
(SERP) — including Google, Bing, Yahoo and other search engines.
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee
each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than
attempting to “earn” those visits organically. Search engine advertising is one of the most popular forms of
Unique, well-written and optimized content is critical to search engine marketing success. Content is
what brings your site to the attention of search engine spiders. It also needs to be interesting and
useful to hold the attention of human readers and close sales.
social media is a communication medium and therefore cannot improve organic search rankings. However
social must work in conjunction with your content and SEO strategies in order to raise your site’s
profile and traffic.Social media can help increase new visitors and maintain returning visitors.