How does social affect SEO?
Search engine optimisation (SEO) isn’t just about implementing on-page technical best practice. You also have to be aware of how off-page methods can affect your website’s visibility, this includes social.
Technically speaking, social media is a communication medium and therefore cannot improve organic search rankings. However social must work in conjunction with your content and SEO strategies in order to raise your site’s profile and traffic.
Social media can help increase new visitors and maintain returning visitors. If you publish engaging, informative articles and posts on your social channels, then you are increasing trust, which encourages returning, loyal customers.
Although Google has denounced the idea that there’s a social signal analysis, they have confirmed that social media pages are crawled and considered like any other page on the web. Bear in mind that Tweets are now indexed by Google and this can increase brand visibility and further impact awareness and brand searches.
Whatever the situation is with the major search engines, marketers still need to know how to get the maximum effectiveness from social.