Twitter Marketing

Twitter has become one of the fastest growing social media sites. Submit Express offers Twitter account creation and posting. Twitter posts are limited to 140 characters. Submit Express will create a Twitter account for you and post on it on a regular basis. The frequency of posts will vary from 40 to 150 posts a month, depending on which option you pick. Normally the post subjects will be positive news stories in your industry and links to the news story. Submit Express will never post any news stories about your competitors. Submit Express will also post links to your blog entries and press releases in your Twitter account and forward any customer support questions to your staff. In addition, Submit Express will work to build up your followers list. A 30-minute phone training will be available, if you would like to also manage your your own acount.

Why is Twitter important?

1 . Twitter brings new visitors to your site.
2 . Twitter advertises your brand to a new audience.
3 . Depending on the username of your Twitter account, your Twitter page will naturally rank high in search engines for your company name or personal name. This gives you additional visibility and can push down sites that you don’t want showing up when someone performs a search query for your company name.

Benefits of Twitter for business :

If your current or potential customer base fits with the Twitter user profile, and you can commit to regularly tweeting about things your customers will find interesting, then you may decide to sign up to Twitter.

Twitter has a range of uses and benefits for business, and can complement other communication channels.

Communicating


Twitter is a way to keep your followers up to date with current information about your business. Importantly, it lets followers communicate with you too. For example, cinemas use Twitter to converse with patrons, recommend new release movies and retweet interesting tweets from movie buffs and experts.

Generating leads


Tweeting about special offers or new products can encourage your followers to find out more, potentially leading to sales. For example, tourism operators offer special promotions like ‘buy one get one free’ via Twitter.

Showing your brand’s personality


Twitter is a chance to liven up your image. Tweeting about your people and your brand’s personality gives followers a sense of your business as more than just a supplier of goods or services. For example, bookshops can use quirky language and humour to share links to interesting articles, promote events, comment on literary awards and announce new products via Twitter.

Researching trends


You don’t have to tweet to use Twitter. Searching or following tweets can give you an idea of trends and topics that Twitter users are interested in. Twitter operates in real time, so you can search for conversations that are happening right now.

Twitter can tell you the hot topics of the moment, and allows you to see what Twitter users are saying about your brand, your competitors and your product category.

Seeking feedback


Many Australian businesses use social media, including Twitter, to invite online feedback, reviews or comments. This information is useful for businesses that want to improve, and also for potential customers doing research for their own purchases.

Providing customer service


For Twitter-savvy customers, asking questions and getting services via Twitter is very convenient. A large telecommunications company has capitalised on this, providing a 24-hour response service for all sorts of customer queries, with staff using their names and answering in a chatty, personal tone.